About Sheila

Sheila has spent her entire career in communications, first in advertising and trade publishing, but with an early transfer into corporate and employee communications, which she loved.

In 2001, she founded theblueballroom, a strategic and creative consultancy that has championed excellent communications and the power of employee engagement in building successful businesses. With a team of 20 people based in the UK, Germany and Hong Kong, together with freelance experts in client markets, theblueballroom consistently delivers to some of the world’s largest employers.

Sheila’s client experience includes adidas, the Deutsche Post DHL Group, Mars Drinks, Siemens, Rentokil Initial, Roche and Syngenta. Over her long career, she has developed a deep understanding of how large complex organisations succeed and first-hand insights into people at work. She has worked in different cultures, engaging people with her inclusive approach and accessible style.

The PRIDE model is a culmination of Sheila’s experience of the best and worst examples of organsational performance, and tempered by almost 40 years of her own positive experience at work, loving what she does and enabling others to feel the same.

Sheila has now written a book about the PRIDE model. Called TAKE PRIDE, it is aimed at smart people who want to make a difference in their organisation and can take the PRIDE model to scale. TAKE PRIDE is being published by Unbound, a crowdfunding publishing house that is bringing new authors and new ideas to print.

You can support the project by visiting unbound.com/books/pride and pre-ordering your copy.

“Both as a supplier and an employer, I’ve spent a lot of time working out what it means to have pride in the organisation you work for and to have pride in what you do. I’ve now created a model for organisations to achieve this. I urge you to embrace the PRIDE philosophy, apply its proven methods, and by doing so make a huge impact on your organisation and your employees’ lives.”

Sheila Parry
Founder, theblueballroom

Do you want to take PRIDE?

There is no single silver bullet that will bring PRIDE to your organisation, but there is a proven methodology. Get in touch with theblueballroom internal communications agency to find out how you can implement a PRIDE programme in your organisation.