About Sheila

After forty years in business, I still find people and organisations fascinating, and I am passionate about making work better for everyone. Having completed Take Pride, my consultancy work focuses on culture and values, leadership communications and performance. I also run workshops and speak at events. I prefer to spend time with people who are open and curious, and who value people.

I have spent my entire career in communications, in one shape or form. First in advertising and trade publishing, but with an early transfer into the business world and employee communications, which I loved.

From 2001 to 2015, I founded and ran theblueballroom, a strategic and creative consultancy that championed excellent internal communications and the power of employee engagement in building successful businesses. I had the privilege of working with some great people and brands, like adidas, the Deutsche Post DHL Group, Mars Drinks, Rentokil Initial, Roche, Siemens and Syngenta. I learned a lot about how large complex organisations create unique structures and cultures, and how people can make or break them. Along the way, I became an employer myself and experienced first-hand insight the challenge and thrill of motivating people at work.

To find out what I am working on now, please click on Projects and to discuss anything you see on the website, please don’t hesitate to contact me.

“I’ve spent a lot of time working out what it means to have pride in the organisation you work for and to have pride in what you do. I urge you to read Take Pride and embrace the model, and by doing so make a huge impact on your organisation and your employees’ lives.”

Sheila Parry
Author, Take Pride

How far can you Take Pride?

There is no single silver bullet to creating pride in your organisation, but there is a proven methodology. Read more about the PRIDE Model, or get in touch to find out how you can get started.